A recent conversation with my grandpa about working for Amplimark led us to a conversation about branding and digital marketing. The main point of our conversation that stuck with me was just how different the model is for attracting customers today. My grandpa, who comes...
Everyone has been affected in some way by the changes that the Coronavirus has caused, especially small businesses. The one silver lining in this dark time is that our communities are coming together to support one another and relationships are being strengthened and initiated (from...
There are many different ways to ensure your site is performing smoothly and effectively. You have set goals in place and your website should be helping your business achieve those objectives. One of the most important points of data that is collected is how users...
Have you ever played a game where you had to recall an event from your past and at that moment, you draw a complete blank? Something similar can happen when producing content. It can become difficult to think of new ways to optimize content and...
It is not rocket science when it comes to building an email marketing strategy. When you know what to focus on, it makes achieving your marketing goals that much more attainable. Val Geisler, the CEO of Fix My Turn, has a few tips to best...
When people think of machines and machine learning in the late 1990 era of robot featured films jump to most people's minds. The Terminator or the Matrix to name a few. Both movies portray machines as scary because they hurt us or try to alter...
I had a recent opportunity to represent Amplimark at the 8th annual Content Jam conference in Chicago. Over 600 people were in attendance from 35 different states and over 7 different countries. Being surrounded by a crowd of strangers that all shared a similar purpose...
It wasn’t more than a couple of years ago that Twitter was predicted to meet its maker. The stock has seen a huge cut in revenue and hope was dwindling for the social media platform, but it persisted. As we have seen technology evolve every...
Social media does not have to be complicated. In fact, once you learn how Facebook has designed their algorithm to filter and show content you will become a master at navigating social media. Since its recent data controversy, Facebook has been working hard to adjust...
Social media and social media marketing can be a very time consuming and tedious task. It was the belief that the more consistently you post the more engagement you will receive. That is simply not the case anymore. Social media platforms such as Instagram, use...