Generate Valuable Leads One of the most valuable assets in any business is knowledge. For business owners and marketers, data helps to pinpoint commonalities in the people who buy your products to develop a look-a-like audience that are potentially interested in what you have to offer....
In the last two hours, have you been on social media? The answer for most of you is probably yes. Social media has become such a dominant part of our lives, and it’s not going away any time soon. Whether you scroll your news feed during your lunch break, while you watch...
In order to find and attract customers to buy your goods or services, you must generate leads. Leads are potential customers who have actively shown that they are interested in something you can provide. To find these prospects, and help guide them to becoming a...
How to get started Building a successful marketing strategy relies on specific goals and the ability to measure your digital marketing metrics. Before determining which marketing tactics are in line with what you want, an objective must first be set. Give yourself achievable goals within...
.ghost-copy { height: 700px;} @media only screen and (max-width: 1024px) { .ghost-copy { display: none; }} In general, the holiday season is unlike any other in terms of consumer behavior. For businesses, it brings a tremendous opportunity for increased sales and...
YouTube is viewed for billions and billions of hours every month across multiple devices. YouTube has become a place where anyone can freely create video marketing content to be easily watched and shared. The ease of getting video content in front of an audience can...
Why It's Important: Facebook has come a long way since its inception in 2004. Providing a nearly infinite number of features to enhance user experience, this platform also offers multiple resources and tools for its users to improve their Facebook marketing skills. Many people use Facebook to connect with...
Social media is a useful tool to reach and engage with a wider audience. The information that Facebook contains about each user is vast. Having that data at your fingertips allows you to focus your advertising dollars on a narrow group of potential customers. When...
Marketing vs. Branding Often times we hear the terms branding and marketing thrown around interchangeably and this is extremely incorrect. As a result, it is hard to pinpoint clear goals for a company until this confusion is cleared up. Branding and marketing work together...
What SMART Goals Are You've probably heard of SMART goals before, but do you understand exactly how your company’s campaigns can benefit from them? SMART goals allow you to build a "plan" of what needs to get done, how it will be accomplished, and when it...