The Power of Influencer Marketing

The Power of Influencer Marketing: Reaching Your Target Audience Authentically in Iowa (and Beyond)

It’s no surprise that consumers crave authenticity. Gone are the days of generic advertising that fails to connect. Businesses in Iowa (and everywhere!) are increasingly turning to influencer marketing to reach their target audience in a genuine and relatable way. But what exactly is...

Affiliate Marketing

Affiliate Marketing for Beginners: Pros and Cons

Affiliate Marketing vs. Influencer Marketing Affiliate marketing is a type of performance-based marketing. Companies often pay affiliates based on the number of clicks, leads, or sales generated. This form of marketing is not to be confused with influencer marketing. Although similar, affiliate and influencer marketing have different goals. Rather than getting paid to post, affiliates...

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