Affiliate Marketing

Should Your Business Be Using Affiliate Marketing?

Affiliate Marketing vs. Influencer Marketing  Affiliate marketing is a type of performance-based marketing. Companies often pay affiliates based on the number of clicks, leads, or sales generated. This form of marketing is not to be confused with influencer marketing. Although similar, affiliate and influencer marketing have different goals. Rather than getting paid to post, affiliates...

Social Media Marketing

How to Implement a Social Media Formula and Content Calendar

In the last two hours, have you been on social media? The answer for most of you is probably yes. Social media has become such a dominant part of our lives, and it’s not going away any time soon. Whether you scroll your news feed during your lunch break, while you watch...

Measuring your Digital Marketing Success

How to get started Building a successful marketing strategy relies on specific goals within your business or brand. Before determining which marketing tactics are in line with what you want, an objective must first be set. Giving yourself achievable goals within marketing, such as growing...

Facebook tools

Facebook Tools You Should Be Taking Advantage Of 

Why It's Important: Facebook has come a long way since its inception in 2004. Providing a nearly infinite number of features to enhance user experience, this platform also offers multiple resources and tools for its users to improve their Facebook marketing skills. Many people use Facebook to connect with friends...

blog image social media

How to Revamp Your Brand’s Facebook Content

In today's marketing world, if you aren’t utilizing social media marketing, your company can seem almost non-existent to some. With around 4.33 billion social media users in the world, social media is a powerhouse when it comes to reaching different audiences. If you’re looking for opportunities to grow your business, taking advantage of social media platforms is a no-brainer.    The Importance of Creating Meaningful Posts Not...

Paid vs. Organic Social Media: Is One Better Than the Other?

Are you weighing your options between organic vs. paid social media? Is one better than the other? Whether you run your own social media accounts or are posting for clients it can be a struggle to determine when to put money behind posts and when...

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