As the world becomes increasingly digital, businesses must adapt their marketing strategies to reach consumers where they are most active: online. While social media and search engine optimization (SEO) receive a lot of attention, email marketing remains a reliable, cost-effective, and crucial aspect of...
Digital marketing is always changing and evolving. This can create challenges for small businesses due to budget constraints, limited resources, and other factors. To compete in today’s marketing world, it’s important to know what you should be doing to enhance your digital marketing strategies...
What Is a Drip Campaign? As its name suggest, drip campaigns are email marketing campaigns that slowly drip, or send, to potential customers over time and are triggered based off each individual users' actions. This means that once a certain action is taken,...
In order to find and attract customers to buy your goods or services, you must generate leads. Leads are potential customers who have actively shown that they are interested in something you can provide. To find these prospects, and help guide them to becoming a...
Why is Email Marketing Important? To say that email marketing is important is an understatement. Not only does this form of marketing provide you the opportunity to cultivate relationships with customers and potential clients, but it also allows you to communicate with them at a time that...
It is not rocket science when it comes to building an email marketing strategy. When you know what to focus on, it makes achieving your marketing goals that much more attainable. Val Geisler, the CEO of Fix My Turn, has a few tips to best...
I had a recent opportunity to represent Amplimark at the 8th annual Content Jam conference in Chicago. Over 600 people were in attendance from 35 different states and over 7 different countries. Being surrounded by a crowd of strangers that all shared a similar purpose...
A properly optimized and efficiently run email marketing campaign can do wonders for your business. Email marketing is one of the fastest growing marketing segments. However, email marketing is not a substitute for other advertising channels such as PPC and media campaigns but rather a...