Today, a majority of online advertisements are Google ads. If you’re looking to reach a targeted audience, these ads are an excellent approach. However, targeted advertising only works if you are familiar with the Google ad types and understand which ad will be most...
What is a Digital Marketing Agency? A digital marketing agency can be referred to as many different things. From advertising agency to marketing firm and all the terms in between, these names typically refer to the same thing. The one thing a digital marketing...
Budgeting is a requirement for any businesses success. Being aware of where you spend your money allows you to plan for future growth for your business. Expenses like rent, payroll, and insurance are the foundation of any budget. So where does marketing fit in? Marketing...
Have you ever seen digital ads pop up on your Facebook feed in which you couldn’t help but click on and buy a product? Marketing and advertising go hand in hand. When a business wants to market their brand, they do this through advertisements...
Digital marketing is always changing and evolving. This can create challenges for small businesses due to budget constraints, limited resources, and other factors. To compete in today’s marketing world, it’s important to know what you should be doing to enhance your digital marketing strategies...
What is a Brands Voice & Why is it Important? A brand voice is used when a company engages with an audience. People are social beings, and brands construct a voice around their brand to better form bonds with their supporters, consumers, and target audience. Think...
Search engines use keywords, titles, descriptions, site quality and more to analyze which pages are most relevant to a search query. Search engine optimization (SEO) is an effective way to attract traffic to your digital content by clearly defining the content of a webpage. There...
Advertising on Facebook What is so great about Facebook ads? Well, let me tell you! Based on the number of monthly active users, Facebook was the most popular social networking platform in 2021. (Source: Facebook, 2021) Because your target audience is most...
What is Content Writing Content writing is the process of creating a piece of content from conception to completion. Planning, writing, editing, and publishing content. For digital marketing, content writing can include writing for blog posts, scripts for video shoots, social media captions, web page copy,...
Affiliate Marketing vs. Influencer Marketing Affiliate marketing is a type of performance-based marketing. Companies often pay affiliates based on the number of clicks, leads, or sales generated. This form of marketing is not to be confused with influencer marketing. Although similar, affiliate and influencer marketing have different goals. Rather than getting paid to post, affiliates...