What is Content Writing
Content writing is the process of creating a piece of content from conception to completion. Planning, writing, editing, and publishing content. For digital marketing, content writing can include writing for blog posts, scripts for video shoots, social media captions, web page copy, e-newsletters, and anything else you can think of that is text based and on the web.
Why Effective Content Writing Strategies Matter
Content is cheap. There is so much being published to the web everyday. In order to stand out from the competition, proper content writing strategies must be in place. Any content that is published is built off of content writing.
An effective content writing process is going to be unique to the type of project and goal you are working toward. In this article, we will talk about the strategies that we find most beneficial to a good content writing process.
Create an Outline
An outline helps to organize thoughts and ideas for a body of content. Starting with an outline will lay the foundation of your writing giving it a strong, well structured baseline. Creating something that is easy to read and navigate will be more beneficial to the reader.
Do Your Due Diligence
Once content is published it is hard to undo. Sure, it can be edited or deleted – but once the message is read or screenshotted it is permanently tied to your brand image. It is up to the writer to do their due diligence and ensure that what they are creating is truthful, knowledgeable and will not cause harm or offense to the reader or the brand image.
Work Toward a Specific Goal
A piece of work that is not written with specific goals in mind serve no purpose. Setting a goal for your content before working on it gives the writer more leverage. Furthermore, it helps to set up a measure of success to learn from and improve the content piece and any future content writing.
Give Examples, & Explanations
Real world examples, explanations, and photos help to show that you are a trustworthy source. With the mass amounts of content out there, it is hard to believe anything you read. Credibility can make or break a brand’s reputation.
Make it Engaging
The best way to create engaging content is to keep things casual. Writing on a conversational level creates a personality to your writing. Practicing storytelling and utilizing visuals can break up the information or message that you want to convey without sounding like a textbook.
How Amplimark can Help
Amplimark has a wide range of digital marketing experience. We are able to help plan, create, optimize, and reach goals. If you are interested in a consultation to see if we would be a good fit, call us at 515.225.6438
or fill out a request on our site