Affiliate Marketing

Affiliate Marketing for Beginners: Pros and Cons

Affiliate Marketing vs. Influencer Marketing Affiliate marketing is a type of performance-based marketing. Companies often pay affiliates based on the number of clicks, leads, or sales generated. This form of marketing is not to be confused with influencer marketing. Although similar, affiliate and influencer marketing have different goals. Rather than getting paid to post, affiliates...

Website design

How to Make Your Small Business’s Website Stand Out  

Two Important Ways to Stand Out It’s no secret that users will spend more time on an eye-catching, engaging, and easily navigable website, making website design crucial for any business. Even though larger corporations may have more money to spend on web design, small businesses are not out...

Website SEO

Important Considerations for Website SEO

Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...

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