In today's digital age, where inboxes are inundated with countless messages daily, standing out and engaging your audience through email marketing is more crucial than ever. Effective email engagement goes beyond just getting your emails opened; it's about nurturing relationships, driving conversions, and building long-term...
It’s no surprise that consumers crave authenticity. Gone are the days of generic advertising that fails to connect. Businesses in Iowa (and everywhere!) are increasingly turning to influencer marketing to reach their target audience in a genuine and relatable way. But what exactly is...
The rolling plains and vibrant cities of Iowa are home to countless businesses, all vying for the attention of local customers. In a world where people turn to search engines first, a strong online presence is no longer optional – it's essential. This is...
Voice Search Optimization As marketing and advertising continues to stretch across multiple avenues, voice search optimization has become a crucial aspect of any successful marketing strategy. As more and more consumers turn to voice-activated devices to search for information, products, and services,...
Are you weighing your options between paid vs. organic social media? Is one better than the other? Whether you run your own social media accounts or post for clients, it can be hard to determine when to put money behind posts and when to post...
Who Uses Data Collection? Over the past decades, the technology industry went from radio to television, to cellphones, to the World Wide Web, and hasn’t stopped there. With so much online activity, advertisers and marketers have had to shift their focus to the internet. As younger...
A Brief History The 4 Ps of Marketing originated from the term the “Marketing Mix.” This was first coined by Neil Borden in the 1940s. He explained in his Harvard Business School article, which was later published as a chapter in Science in Marketing by George...
The Differences The question between Brand Strategy and Marketing tends to arise quite often in the field of business and advertising. Many leaders find it difficult to accurately describe the two terms. However, this is quite understandable since both Brand Strategy and Marketing are clearly inter-woven...
Since Google rolled out its 3-pack local SERP listings, a significant number of local businesses have experienced less visibility and a steep drop in their website traffic. While Google is continuously changing the way it gathers and displays local search data, there are specific factors...
According to a recent research paper from Google Inc. and Stanford University, at least 20% of web queries have local intent; and the fraction of queries with a local intent that originate from mobile devices may be twice as high. Given the importance of mobile-based...