In today’s day and age marketing is a key factor in getting a business in front of its specific target audience. When entering the marketing field, there are a variety of skills needed to obtain optimum results. Although there are numerous skills that can...
Cell phones have become a staple in everyone's day to day life. When doing quick research or looking at content, a majority of people reach for their mobile phones. In order to improve a new users experience with your brand it is vital to have...
When there is a sudden spike in traffic to your website, it is most likely the result of marketing, some sort of PR, or campaign. It is important to understand where your traffic is coming from and why. To determine whether your increased traffic is...
What is a Brands Voice & Why is it Important? A brand voice is used when a company engages with an audience. People are social beings, and brands construct a voice around their brand to better form bonds with their supporters, consumers, and target audience. Think...
Search engines use keywords, titles, descriptions, site quality and more to analyze which pages are most relevant to a search query. Search engine optimization (SEO) is an effective way to attract traffic to your digital content by clearly defining the content of a webpage. There...
What is Content Writing Content writing is the process of creating a piece of content from conception to completion. Planning, writing, editing, and publishing content. For digital marketing, content writing can include writing for blog posts, scripts for video shoots, social media captions, web page copy,...
Generate Valuable Leads One of the most valuable assets in any business is knowledge. For business owners and marketers, data helps to pinpoint commonalities in the people who buy your products to develop a look-a-like audience that are potentially interested in what you have to offer....
In order to find and attract customers to buy your goods or services, you must generate leads. Leads are potential customers who have actively shown that they are interested in something you can provide. To find these prospects, and help guide them to becoming a...
How to get started Building a successful marketing strategy relies on specific goals and the ability to measure your digital marketing metrics. Before determining which marketing tactics are in line with what you want, an objective must first be set. Give yourself achievable goals within...
Relying on a Free Website Builder A website is a serious investment in a company. Having a well kept online presence is crucial for the stake of your business. In most cases, relying on a free drag and drop website builder is usually not the best...