A man pays for a bakery treat. He hands his money to the woman working. There is a display of macaroons right next to the cashier.

Setting a Marketing Budget

Budgeting is a requirement for any businesses success. Being aware of where you spend your money allows you to plan for future growth for your business. Expenses like rent, payroll, and insurance are the foundation of any budget. So where does marketing fit in? Marketing...

The Importance of a Responsive Website

Cell phones have become a staple in everyone's day to day life. When doing quick research or looking at content, a majority of people reach for their mobile phones. In order to improve a new users experience with your brand it is vital to have...

brand voice

How to Create a Strong Brand Voice

What is a Brands Voice & Why is it Important? A brand voice is used when a company engages with an audience. People are social beings, and brands construct a voice around their brand to better form bonds with their supporters, consumers, and target audience. Think...

contentwriting

Tips for Effective Content Writing

What is Content Writing Content writing is the process of creating a piece of content from conception to completion. Planning, writing, editing, and publishing content. For digital marketing, content writing can include writing for blog posts, scripts for video shoots, social media captions, web page copy,...

5 Marketing Resolutions for Your Small Business in 2022

Generate Valuable Leads One of the most valuable assets in any business is knowledge. For business owners and marketers, data helps to pinpoint commonalities in the people who buy your products to develop a look-a-like audience that are potentially interested in what you have to offer....

Lead Gen Img

5 Major Lead Generation Tips for Your Business

In order to find and attract customers to buy your goods or services, you must generate leads. Leads are potential customers who have actively shown that they are interested in something you can provide. To find these prospects, and help guide them to becoming a...

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