Social Media Marketing
Marketing communication has changed dramatically with the growth of social networking websites. With social media, businesses have greater possibilities to engage and interact with individual prospects and customers, and reach them on the go via mobile devices. In order to take full advantage of the opportunity, your business needs a social media marketing strategy. In addition, to ensure long-term success, your business needs to make social media an integral part of their branding and marketing strategy.
Why Social Media Marketing
Social media marketing can help your business generates new leads, gather customer feedback and provide customer support in real time. In addition, over last few years social media marketing has become a key reputation management tool. Social media marketing provides you with a rare opportunity to generate exposure, build brands and grow sales. Social networking now accounts for 30% of the total time spent online by the average internet user. Web is much more interactive and engaging today and businesses that are able to establish a dialogue with their customers are much more likely to succeed. A solid social media marketing strategy plays an important role in engaging your audience and grow your business.
Every two days we create as much information as we did from the dawn of civilization up until 2003.
Eric Schmidt, CEO Google
Why Use Social Media
While social media marketing goals and objectives differ from business-to-business, most businesses use social media marketing for following:
- New business development
- Branding and digital footprint
- Authenticity – humanizing their brand
- Public relations
- Community building
- Research and testing
- Customer experience and customer service
Who is Using Social Media
B2B vs B2C comparison
Source: 2013 Content Marketing Benchmarks – North America; CMI/MarketingProfs
Why Do You Need a Social Media Agency?
A social media agency can greatly improve the quality of your social media planning and strategy. their experience should help with more efficient campaign execution, cost saving and higher return on your investment.
Thinking about hiring a social media agency but not sure if they’re right for you?
Every social media agency is different. Before you hire, you have to review their methodology, past experience and execution approach. Remember, cheapest isn’t always the best option.
At Amplimark, we do things differently. We plan and implement a thoughtful content strategy to engage your target audience. We carefully craft marketing messages that are consistent with your brand and value proposition. A dedicated team of experts monitor and manage your social media channels 24/7. We learn your business and develop a close relationship with your in-house staff to create content, manage customer experience and quickly respond to customer issues.
Our social media engagement typically covers following:
- Create a specific and measurable social media marketing action plan
- Solving mobile + social challenges
- Social media integration with your overall branding and marketing strategy
- Develop key performance indicators (KPI) for performance measurement & analytics
- Drive new traffic to your social channels and website. Additional traffic can help yo target broader audience and grow your revenue
- Grow your fan base and deliver engaging content to keep your fans energized
- Monitor fan interaction and feedback
Need help with social media strategy? Contact us online or give us a call at (515) 225-6438 to schedule a free, no obligation initial consultation!