Marketing communication has changed dramatically with the growth of social networking websites. With social media, businesses have greater possibilities to engage and interact with individual prospects and customers, and reach them on the go via mobile devices. In order to benefit from social media opportunity, your business needs a social media marketing strategy. Also, to ensure long-term success, your business needs to make social media an integral part of their branding and marketing strategy.
Why Social Media Marketing
Social media marketing can help your business generate new leads, gather customer feedback and provide customer support in real time. Also, over the last few years social media marketing has become a critical reputation management tool. Social media marketing provides you with a rare opportunity to generate exposure, build brands and grow sales. Social networking now accounts for 35% of the total time spent online by the average internet user. The web is much more interactive and engaging today, and businesses that are able to establish a dialogue with their customers are much more likely to succeed. A robust social media marketing strategy plays an essential role in engaging your audience and growing your business.
Every two days we create as much information as we did from the dawn of civilization up until 2003.
Eric Schmidt, CEO Google
Why Use Social Media
While social media marketing goals and objectives differ from business-to-business, most businesses use social media marketing for the following:
New business development
Branding and digital footprint
Authenticity – humanizing their brand
Research and testing
Customer experience and customer service
Why Do You Need a Social Media Agency?
A social media agency can significantly improve the quality of your social media planning and strategy. Their experience should help with more efficient campaign executions, cost saving and higher return on your investment.
Thinking about hiring a social media agency but not sure if they’re right for you?
Every social media agency is different. Before you hire, you have to review their methodology, experience, and approach. Remember, cheapest isn’t always the best option.
At Amplimark, we do things differently. We plan and implement a thoughtful content strategy to engage your target audience. We carefully craft marketing messages that are consistent with your brand and value proposition. A dedicated team of experts monitors and manage your social media channels 24/7. We learn your business and develop a close relationship with your in-house staff to create content, manage customer experience and quickly respond to customer issues.
Our social media engagement typically covers the following:
Creating a specific and measurable social media marketing action plan
Solving mobile + social challenges
Integrating social media with your overall branding and marketing strategy
Developing key performance indicators (KPI) for performance measurement & analytics
Driving new traffic to your social channels and website. Additional traffic can help yo target broader audience and grow your revenue
Growing your fan base and deliver engaging content to keep your fans energized
Monitoring fan interaction and feedback
Need help with social media strategy? Contact us online or give us a call at (515) 225-6438 to schedule a free, no-obligation initial consultation!