Artificial Intelligence, otherwise known as AI, is the technology with the ability to adapt to the person using its technology. It provides the ultimate user experience, or UX, by learning patterns. Unlike programming software, AI is able to update itself. It uses patterns to analyze...
Search engine optimization goals differ depending on the business, setting the right objectives will provide better and faster results. If you want your business to be found online, it is important to optimize your site for search engines. This is why one of your top goals...
Link building is crucial in increasing search engine traffic. It is no easy task to build effective links, many SEOs agree that it is extremely time consuming and difficult work. However, high quality links will help you thrive online and get ahead of your competition. Basics Let’s...
Who Uses Data Collection? Over the past decades, the technology industry went from radio to television, to cellphones, to the World Wide Web, and hasn’t stopped there. With so much online activity, advertisers and marketers have had to shift their focus to the internet. As younger...
A Brief History The 4 Ps of Marketing originated from the term the “Marketing Mix.” This was first coined by Neil Borden in the 1940s. He explained in his Harvard Business School article, which was later published as a chapter in Science in Marketing by George...
The Differences The question between Brand Strategy and Marketing tends to arise quite often in the field of business and advertising. Many leaders find it difficult to accurately describe the two terms. However, this is quite understandable since both Brand Strategy and Marketing are clearly inter-woven...
Your website is a 24/7 marketing tool that allows you to connect with your clients, engage your prospects and tell the world why you’re the best financial advisor. Background: Financial Advisors’ Websites For most financial advisors, it’s difficult to quantify the intrinsic value of their website. Most...
If you’ve been on Facebook lately you’ve probably noticed that the majority of content is videos now. In fact, a Facebook executive recently said that she expects the social platform to be “all video” in five years. So, what does this emerging trend mean for...
Understanding Pay Per Click (PPC) Advertising Pay Per Click or PPC advertising is one of the fastest growing segments of online marketing. Pay Per Click advertising is a keyword-based advertising technique where advertisers pay for placement or pay for the ranking their ads in search engine...
Net Neutrality has been in the news for years in the United States but recently some of the emerging economies such as India have been dealing with the issue as well. Facebook has been promoting an idea offering free-of-cost “Free Basic” internet access in an...