Important Considerations for Website SEO

Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...

Paid vs. Organic Social Media: Is One Better Than the Other?

Are you weighing your options between organic vs. paid social media? Is one better than the other? Whether you run your own social media accounts or are posting for clients it can be a struggle to determine when to put money behind posts and when...

Get Started With Pay-Per-Click Advertising

Understanding Pay Per Click (PPC) Advertising Pay Per Click or PPC advertising is one of the fastest growing segments of online marketing. Pay Per Click advertising is a keyword-based advertising technique where advertisers pay for placement or pay for the ranking their ads in search engine...

Advertising

Retargeting – Going beyond passive ads

As the name suggests, retargeting is a technique that allows marketers to serve online ads that are based on user’s past activity. The term retargeting is derived from the simple concept of targeting of online users after their first engagement with your brand. Retargeting comes...

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