Do you ever search for your own company on Google to see what shows up on the right of the page – your Google My Business (GMB) profile? Google My Business is a fundamental tool for businesses to connect with customers online, and its widespread...
Enhance Your E-commerce Site with SEO As an e-commerce business owner, you probably know how important it is to optimize your website for search engines. However, with so many different tactics and strategies available, it can be tough to know where to start....
Data, Data, and More Data No matter the industry in which your business resides, one thing remains the same across the board: a marketing strategy is essential to the growth and development of any business. Without marketing, a business is non-existent in...
Benefits of Advertising Advertising has been around for quite some time now. In fact, the first advertisement was developed in Egypt dating as far back as 3000 B.C. Although advertising has existed for a while, it has drastically changed throughout the years. From...
Today, a majority of online advertisements are Google ads. If you’re looking to reach a targeted audience, these ads are an excellent approach. However, targeted advertising only works if you are familiar with the Google ad types and understand which ad will be most...
Search engines use keywords, titles, descriptions, site quality and more to analyze which pages are most relevant to a search query. Search engine optimization (SEO) is an effective way to attract traffic to your digital content by clearly defining the content of a webpage. There...
Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...
Are you weighing your options between paid vs. organic social media? Is one better than the other? Whether you run your own social media accounts or post for clients, it can be hard to determine when to put money behind posts and when to post...
In a recent conversation with my grandpa about branding and digital marketing at Amplimark, we discussed how the landscape of attracting customers has drastically changed. Gone are the days of relying solely on traditional advertising methods like the penny saver. In today's digital world,...
Link building is crucial in increasing search engine traffic. It is no easy task to build effective links, many SEOs agree that it is extremely time consuming and difficult work. However, high quality links will help you thrive online and get ahead of your competition. Basics Let’s...