Enhance Your E-commerce Site with SEO As an e-commerce business owner, you probably know how important it is to optimize your website for search engines. However, with so many different tactics and strategies available, it can be tough to know where to start....
Data, Data, and More Data No matter the industry in which your business resides, one thing remains the same across the board: a marketing strategy is essential to the growth and development of any business. Without marketing, a business is non-existent in...
Benefits of Advertising Advertising has been around for quite some time now. In fact, the first advertisement was developed in Egypt dating as far back as 3000 B.C. Although advertising has existed for a while, it has drastically changed throughout the years. From...
Today, a majority of online advertisements are Google ads. If you’re looking to reach a targeted audience, these ads are an excellent approach. However, targeted advertising only works if you are familiar with the Google ad types and understand which ad will be most...
Search engines use keywords, titles, descriptions, site quality and more to analyze which pages are most relevant to a search query. Search engine optimization (SEO) is an effective way to attract traffic to your digital content by clearly defining the content of a webpage. There...
Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...
Are you weighing your options between paid vs. organic social media? Is one better than the other? Whether you run your own social media accounts or post for clients, it can be hard to determine when to put money behind posts and when to post...
A recent conversation with my grandpa about working for Amplimark led us to a conversation about branding and digital marketing. The main point of our conversation that stuck with me was just how different the model is for attracting customers today. My grandpa, who comes...
What is Alt Text Alternative text (alt text) is copy within the HTML code of a web page and is not usually visible to the website’s users. Alt text helps search engines and other bots by allowing them to crawl through your pages to interpret and...
I had a recent opportunity to represent Amplimark at the 8th annual Content Jam conference in Chicago. Over 600 people were in attendance from 35 different states and over 7 different countries. Being surrounded by a crowd of strangers that all shared a similar purpose...