It wasn’t more than a couple of years ago that Twitter was predicted to meet its maker. The stock has seen a huge cut in revenue and hope was dwindling for the social media platform, but it persisted. As we have seen technology evolve every six months, it feels like, social media has had to step up its game to stay ahead of this extremely fast-paced metamorphosis. Not quite ready to leave the game yet, Twitter has introduced a marketing tool for businesses that make staying ahead of the trending curve that much easier and less time-consuming. It’s called Twitter Next and it is now your new best social media marketing friend. Twitter Next provides a way for businesses to better select their audience and tailor their message to their needs.
The goal of Twitter Next is to partner with the industry’s largest advertisers to provide an in-depth strategic plan to help businesses maximize their tweet campaigns. Twitter develops these personalized plans through advanced data insights that are gathered from the constant flow of tweets and conversation users have while using the social media platform. Looking at trending hashtags and retweets Twitter Next’s new algorithm is designed to help ease the research process by doing all the reach for you.
By partnering up with companies like KFC, Twitter Next has been able to create more interesting content that keeps users satisfied with their social media, and in this case, KFC needs. The personalization of Twitter Next is very appealing as every company is vastly different in its own right and thus each audience responds to different content. This also diversifies the content that is constantly being shown on Twitter keeping users interested in what will be posted next and who will be posting it.
It is smart of Twitter to use internal experts. Their long-standing expertise and advanced knowledge about the nuances of the updated features will help businesses effectively use the platform by staying up to date with consumer trends and engagement.
If you are interested in adding Twitter Next to your social media marketing metaphorical toolbox, contact your local Twitter representative or Direct Message (aka DM) @ajos on Twitter for more information.
There is an old saying, ‘some days you’re the pigeon and some days you’re the statue’. That saying fits in a variety of situations, including social media crisis management. No one wants to have a bad day and no company wants to have to deal with a situation that could negatively impact their reputation and their business. It can be scary, but there are steps that can be taken to gain control of the situation to fix any social media crisis situation.
Have A Plan Before The Crisis
The first step to any crisis is to have a plan in case of a crisis. By having a plan already set, the crisis will seem less stressful. Jonathan Bernstein, President of Bernstein Crisis Management said, “Ninety-five percent of the crises I’ve seen in my 30-plus year career could have been completely preventable with advance planning.”
Be honest with your employees, customers, and yourself about the situation. It is one of the best things you can do to help ease any tension that comes from the situation. Trying to cover up the crisis by deleting a post or negatively attacking the accuser only leads to a negative impact on the company’s image and business.
It is one thing to say and another to do. Making sure the proper steps are being taken, and communicating those steps to employees and consumers to fix the problem is key. By doing this you will earn trust with the consumer and keep employees in a positive mindset about the company.
Understand the Situation
What is the problem? Knowing what went wrong will help you plan out how to tackle the crisis and how to respond to people. You don’t want to find out there was more to the situation from the media, because then you must backtrack to recover your now damaged image. Any surprises have consumers questioning the integrity and credibility of the company.
Don’t Fight Fire With Fire
With social media today, it’s hard to avoid reading how people are really feeling. Angry customers may post very negative comments about your company. You don’t want to delete any comments, and you don’t want to reply negatively to them. It’s best to explain the situation and the steps taken. Remember a crisis isn’t fixed overnight and you must understand why people are upset. You can’t get rid of the trolls, but you can come back in an understanding and positive way that won’t hurt your image any more than it has been.
Time Is Key
The sooner you can respond, the better. The first moments of a crisis are the most important. People are watching how you are reacting and how you are dealing with the situation. You want to stay ahead of the media. You want the information to come from you, so credibility is not lost.
PharmWaste Technologies, Inc. (PTI) is a privately held corporation committed to providing solutions for your pharmaceutical waste management needs. Incorporated in 2007, PTI has been assisting customers to achieve their pharmaceutical waste compliance goals on a national basis.
Family Legacy Counseling is a faith-based counseling business based in Johnston, Iowa. Although the existing website was reasonably well designed, it lacked web usability and resulted in poor user experience. The project scope was driven by two key factors – Exceptional user experience and clean design.