Affiliate Marketing

Should Your Business Be Using Affiliate Marketing?

Affiliate Marketing vs. Influencer Marketing  Affiliate marketing is a type of performance-based marketing. Companies often pay affiliates based on the number of clicks, leads, or sales generated. This form of marketing is not to be confused with influencer marketing. Although similar, affiliate and influencer marketing have different goals. Rather than getting paid to post, affiliates...

Social Media Marketing

How to Implement a Social Media Formula and Content Calendar

In the last two hours, have you been on social media? The answer for most of you is probably yes. Social media has become such a dominant part of our lives, and it’s not going away any time soon. Whether you scroll your news feed during your lunch break, while you watch...

Lead Gen Img

5 Major Lead Generation Tips for Your Business

In order to find and attract customers to buy your goods or services, you must generate leads. Leads are potential customers who have actively shown that they are interested in something you can provide. To find these prospects, and help guide them to becoming a...

Multisite Website

Benefits of Using a Multisite

If you have several websites that share a few characteristics, you might question if there's a better method to manage them other than managing them as single installs. You’re in luck! The answer is yes. This is called a multisite. Think of a multisite as a...

Measuring your Digital Marketing Success

How to get started Building a successful marketing strategy relies on specific goals within your business or brand. Before determining which marketing tactics are in line with what you want, an objective must first be set. Giving yourself achievable goals within marketing, such as growing...

Holiday Marketing Strategies

Successful Holiday Marketing Strategies

.ghost-copy { height: 700px;} @media only screen and (max-width: 1024px) { .ghost-copy { display: none; }} In general, the holiday season is unlike any other in terms of consumer behavior. For businesses, it brings a tremendous opportunity for increased sales and...

Facebook tools

Facebook Tools You Should Be Taking Advantage Of 

Why It's Important: Facebook has come a long way since its inception in 2004. Providing a nearly infinite number of features to enhance user experience, this platform also offers multiple resources and tools for its users to improve their Facebook marketing skills. Many people use Facebook to connect with friends...

Email marketing

10 Effective Email Marketing Tips 

Why is Email Marketing Important?  To say that email marketing is important is an understatement. Not only does this form of marketing provide you the opportunity to cultivate relationships with customers and potential clients, but it also allows you to communicate with them at a time that...

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