5 Marketing Resolutions for Your Small Business in 2022
Generate Valuable Leads
One of the most valuable assets in any business is knowledge. For business owners and marketers, data helps to pinpoint commonalities in the people who buy your products to develop a look-a-like audience that are potentially interested in what you have to offer. The ability to target and convert people into customers is crucial to a successful brand. Generate more valuable leads in 2022 by utilizing the information you already have, collecting new data points to strengthen your marketing efforts, and ultimately close on more sales.
Create More Content
Content is another way to speak to your potential consumers and nourish relationships with your loyal regulars. It is important for a brand to emulate a clear message of worth. Explain what problems your product or services solve, what sets you apart from others in the same industry, what people get by choosing you…etc.
In order to build a customer base and engage with them to create better, stronger relationships, it is valuable to have content with your brand’s voice easily accessible. Content marketing provides your audience with valuable information directly from the source. This helps to foster trust and credibility with current customers or prospects.
Get More Site Traffic
Awareness is critical in growing a business regardless of size. Your website is where your company lives online. Getting as many eyes on it as possible helps to explain what you are doing and implant interest and demand. Things like search engine optimization (SEO), paid ads, social media, links from other reputable and relevant sources, and functional web design all play different roles in fishing for internet users, drawing them into your website, and promoting whatever it is that your website is made to do. A site can be used for direct conversions, bringing awareness to your brand, a place to generate leads, and so much more.
Spend Time Engaging with Customers
The more connected a person feels to your brand, the more loyal they are to your products and services. A customer is your strongest voice in marketing. They are real life advocates who recommend your products and confirm your company’s message and worth.
By engaging with people who are interested or already love what you have to offer, you are only enforcing their good feelings about the brand. Audiences who find your message important will share your content online or comment and like your words help to organically increase reach.
Improve User Experience
The best way to close with an interested prospect is to make the process as easy as possible. In order to do this there are many factors involved. One of the most important being a website that is easy to navigate.
Knowing what the typical process looks like from beginning to end, you can track data on your site to ensure that you aren’t losing easy conversions because of silly user experience snags. For example, a website that is not fully optimized may lose out on sales if a decent percent of people are coming to their site from a cell phone or other mobile device. Maybe you notice a lot of people are adding products to their cart but don’t follow through with check out. These are all things that can be analyzed and better understood to come up with processes that provide a solution and get you those sales.
Want to Work with an Experienced Team?
If you have big goals for 2022, but don’t know exactly where to start our team is taking no-obligation consultations to see if we would be a good fit for each other Call us at 515.225.6438 or fill out a request on our site.