Harness Insights for More Effective Digital Marketing In the dynamic world of digital marketing, it is crucial to understand your target audience and their preferences. Obtaining valuable insights can significantly impact the success of your marketing campaigns. Surveys have emerged as a...
Data, Data, and More Data No matter the industry in which your business resides, one thing remains the same across the board: a marketing strategy is essential to the growth and development of any business. Without marketing, a business is non-existent in...
Algorithm Meaning Before I break down the pros and cons of social media algorithms, it’s important to know what an algorithm is. The dictionary definition is, “a set of rules for solving a problem in a finite number of steps …” If you apply...
The number of people with cable and satellite has been steadily decreasing over the years. We are still watching television, but the way we are watching has significantly changed. Streaming has taken the driver’s seat and we do not see it slowing down any time...
In the digital landscape, it's crucial to ensure that your website is not only visually appealing but also effectively contributing to your business goals. By utilizing event tracking, you can gain valuable data on user interactions and identify areas of strength and improvement. In...
It is a very common motivation to be the best, and rightfully so. You want to be the best at your career to gain success. You want to be the best athlete to break new ground and set higher goals. You want to be...
When we think of machines and machine learning, images of menacing robots from late 1990s films like The Terminator or The Matrix often come to mind. These movies portrayed machines as terrifying entities that either harmed us or manipulated our reality for their own...
Would you rather speak with an animated system, or a human? Something to think about. Although animated systems can be efficient, it can never replace the human connection that real people provide. Most of us have seen movies where robots take over, such as The...
Artificial Intelligence, otherwise known as AI, is the technology with the ability to adapt to the person using its technology. It provides the ultimate user experience, or UX, by learning patterns. Unlike programming software, AI is able to update itself. It uses patterns to analyze...
There are two forms of market research: primary research and secondary research. Primary research is conducting and analyzing your own research first hand. In comparison, secondary research is simply seeking out existing research and data which can come from a number of different places such...