Website Analysis and Audit

Often times we get request to do website analysis and audits. Website audits are comprehensive review and reporting of a website including its design, content and usability aspects. Our Website audit report is more than a generic report from some automated tools. We take a holistic approach to website analysis and every report we produce contains extensive information on following:

Search Engine Optimization (SEO) Audit

This includes extensive review of your website and provide suggestions on how to improve your on-page as well as off-page search engine optimization efforts. This analysis includes review of page layout, backend code, graphics elements, Javascript, W3C compliance. Audit report also contains extensive information on website tags (META tags, ALT tags and DESC tags) to make sure you are using optimal optimization strategy.

Off-page analysis includes reviewing backlinks to your website, anchor text and page content on the linking websites. This will ensure that all your backlinks are coming from relevant theme based websites.

Competition Analysis

It is impossible to plan and develop a marketing strategy if you don’t have a good understanding of your competition. We review top 5 competitors in your industry to provide valuable insight about their business models and marketing strategies. This report will include keywords, phrases as well as normalized digital marketing information of your competitors. This report also includes local search data from Google and Bing to make sure local search ranking factors are considered.

Design, User Experience and Usability Analysis (UE/UX)

A poorly design website results in subpar user experience. User experience and website usability can make or break your digital marketing ROI. With our in-house expertise in UE/UX space, we make recommendations on how to develop a functional design, improve user experience and increase your business performance.

Keyword Research

No matter what online marketing channel you use, it all boils down to identify keywords and phrases that are relevant to your business. When it comes to online marketing, knowing exactly what your customers are searching is half the battle. We provide a detail report on keywords and phrases related to your business as well as historic search data from Google. This section of our website audit report should provide you a clear roadmap for your website content optimization.

Professional, Practical & Usable Web Design

We will review your existing website design for functionality, practicality and technology. Our recommendations and suggestions will help you understand the holistic aspect of your website design and how to make it work.

Need a website audit? Contact us online or give us a call at (515) 225-6438 to schedule a free, no obligation initial consultation!