It’s no surprise that consumers crave authenticity. Gone are the days of generic advertising that fails to connect. Businesses in Iowa (and everywhere!) are increasingly turning to influencer marketing to reach their target audience in a genuine and relatable way. But what exactly is...
Cell phones have become a staple in everyone's day to day life. When doing quick research or looking at content, a majority of people reach for their mobile phones. In order to improve a new users experience with your brand it is vital to have...
Advertising on Facebook What is so great about Facebook ads? Well, let me tell you! Based on the number of monthly active users, Facebook was the most popular social networking platform in 2021. (Source: Facebook, 2021) Because your target audience is most...
Have you ever wondered where those Facebook advertisements on your feed come from and how they get there? Social media advertising has introduced a whole new ballgame for businesses. Because it is so new, it can be scary to shell out your hard earned money...
Starting April 21, mobile-friendliness will become one of the ranking signals. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that...
Mobile devices have come a long way from five years ago. With more and more mobile devices flooding the marketing, the smartphone is becoming the device of choice for most business elites. Consider following statistics: In 2014, mobile web users surpassed desktop users In 2015,...