How to get started Building a successful marketing strategy relies on specific goals and the ability to measure your digital marketing metrics. Before determining which marketing tactics are in line with what you want, an objective must first be set. Give yourself achievable goals within...
.ghost-copy { height: 700px;} @media only screen and (max-width: 1024px) { .ghost-copy { display: none; }} In general, the holiday season is unlike any other in terms of consumer behavior. For businesses, it brings a tremendous opportunity for increased sales and...
Relying on a Free Website Builder A website is a serious investment in a company. Having a well kept online presence is crucial for the stake of your business. In most cases, relying on a free drag and drop website builder is usually not the best...
YouTube is viewed for billions and billions of hours every month across multiple devices. YouTube has become a place where anyone can freely create video marketing content to be easily watched and shared. The ease of getting video content in front of an audience can...
Why It's Important: Facebook has come a long way since its inception in 2004. Providing a nearly infinite number of features to enhance user experience, this platform also offers multiple resources and tools for its users to improve their Facebook marketing skills. Many people use Facebook to connect with...
Social media is a useful tool to reach and engage with a wider audience. The information that Facebook contains about each user is vast. Having that data at your fingertips allows you to focus your advertising dollars on a narrow group of potential customers. When...
Why is Email Marketing Important? To say that email marketing is important is an understatement. Not only does this form of marketing provide you the opportunity to cultivate relationships with customers and potential clients, but it also allows you to communicate with them at a time that...
Marketing vs. Branding Often times we hear the terms branding and marketing thrown around interchangeably and this is extremely incorrect. As a result, it is hard to pinpoint clear goals for a company until this confusion is cleared up. Branding and marketing work together...
Two Important Ways to Stand Out It’s no secret that users will spend more time on an eye-catching, engaging, and easily navigable website, making website design crucial for any business. Even though larger corporations may have more money to spend on web design, small businesses are not out...
In today's marketing world, if you aren’t utilizing social media marketing, your company can seem almost non-existent to some. With around 4.33 billion social media users in the world, social media is a powerhouse when it comes to reaching different audiences. If you’re looking for opportunities to grow your business, taking advantage of social media platforms is a no-brainer. The Importance of Creating Meaningful Posts Not...