Get Started With Pay-Per-Click Advertising

Understanding Pay Per Click (PPC) Advertising Pay Per Click or PPC advertising is one of the fastest growing segments of online marketing. Pay Per Click advertising is a keyword-based advertising technique where advertisers pay for placement or pay for the ranking their ads in search engine...

The most effective website redesign strategy

Most small to medium-sized businesses (SMB) are trapped in an endless website redesign cycle. Some businesses also assume that updating the look of a website will increase conversions and attract new customers. Often website redesign projects are launched to stay ahead of competitors or to deliver a long-overdue...

Advertising

Retargeting – Going beyond passive ads

As the name suggests, retargeting is a technique that allows marketers to serve online ads that are based on user’s past activity. The term retargeting is derived from the simple concept of targeting of online users after their first engagement with your brand. Retargeting comes...

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