If you’ve been on Facebook lately you’ve probably noticed that the majority of content is videos now. In fact, a Facebook executive recently said that she expects the social platform to be “all video” in five years. So, what does this emerging trend mean for...
Since Google rolled out its 3-pack local SERP listings, a significant number of local businesses have experienced less visibility and a steep drop in their website traffic. While Google is continuously changing the way it gathers and displays local search data, there are specific factors...
If you are in the process of a website redesign or plan on creating a brand new website, make sure that you don’t follow these commonly held beliefs about UX and website usability. #1 UX Design = Website Usability UX stands for user experience and is often...
According to a recent research paper from Google Inc. and Stanford University, at least 20% of web queries have local intent; and the fraction of queries with a local intent that originate from mobile devices may be twice as high. Given the importance of mobile-based...
Understanding Pay Per Click (PPC) Advertising Pay Per Click or PPC advertising is one of the fastest growing segments of online marketing. Pay Per Click advertising is a keyword-based advertising technique where advertisers pay for placement or pay for the ranking their ads in search engine...
In the age of dynamic pricing and individual customer incentives, one theme remains constant: businesses that don’t engage in social media are likely to suffer. In this day in age, you’re expected to have a Facebook page (at the very least) to avoid the millennials’...
What is SEO? For beginners - SEO is an acronym for “search engine optimization.” To better understand what SEO is, I’m going to break that phrase into two parts; the first part is about search engines, and the second part is about what exactly optimizing for...
Net Neutrality has been in the news for years in the United States but recently some of the emerging economies such as India have been dealing with the issue as well. Facebook has been promoting an idea offering free-of-cost “Free Basic” internet access in an...
Most small to medium-sized businesses (SMB) are trapped in an endless website redesign cycle. Some businesses also assume that updating the look of a website will increase conversions and attract new customers. Often website redesign projects are launched to stay ahead of competitors or to deliver a long-overdue...
The concept of A/B testing is not a new one, but the conversation has shifted dramatically in recent years. A few years ago, UE/UX experts were laser-focused on conversion and how to get the most out of existing web traffic. Most A/B testing plans were...