What SMART Goals Are You've probably heard of SMART goals before, but do you understand exactly how your company’s campaigns can benefit from them? SMART goals allow you to build a "plan" of what needs to get done, how it will be accomplished, and when it...
Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...
Algorithm Meaning Before I break down the pros and cons of social media algorithms, it’s important to know what an algorithm is. The dictionary definition is, “a set of rules for solving a problem in a finite number of steps …” If you apply...
Are you weighing your options between paid vs. organic social media? Is one better than the other? Whether you run your own social media accounts or post for clients, it can be hard to determine when to put money behind posts and when to post...
The number of people with cable and satellite has been steadily decreasing over the years. We are still watching television, but the way we are watching has significantly changed. Streaming has taken the driver’s seat and we do not see it slowing down any time...
Have you ever received a notification from one of your social media accounts suggesting you take a look at one of your friend’s posts? A seemingly innocent notification pulling at your attention and drawing you to their status update. Well, have you ever wondered how...
When was the last time you used your Facebook login? Is it still a relevant platform to push content and advertisements on? The answer is yes! However, you need to be conscious of who your audience is and find the best option that...
You already know that digital advertising is effective, but you’re not seeing results. So what do you do? This happens with many companies. They are told that they should spend money on online advertising because they will see direct results, so they rush out and...
Have you ever wondered where those Facebook advertisements on your feed come from and how they get there? Social media advertising has introduced a whole new ballgame for businesses. Because it is so new, it can be scary to shell out your hard earned money...
Think of your daily activities from the time you wake up in the morning. From the moment your feet hit the ground and you start your morning routine you are experiencing different brands. You might brush your teeth and use a certain type of toothpaste....