There are a lot of nuances that go into creating a well-defined brand. It is what consumers rely on when choosing a company or organization that they want to support. There is a trick in the trade that most brands utilize but not all have...
Social media: people have it, use it and are frequently told how important it is for a business to have a strong social media presence. Branding and marketing teams across the world are always finding new ways to define marketing on social media. And while...
There is an old saying, ‘some days you’re the pigeon and some days you’re the statue’. That saying fits in a variety of situations, including social media crisis management. No one wants to have a bad day and no company wants to have to deal...
We are constantly on our phones. When searching on your mobile device you look at it no different than when you are searching on your laptop. You look for quality and simple to use websites with a good reputation. Your mobile design should reflect that,...
Everyone wants to be on top these days, especially when it comes to being top of the Google Search page. Knowing Googles criteria for being put on the first page of a Google Search, you will be able to conquer your ranking goals. SEO and Google...
Budgeting is a requirement for any businesses success. Being aware of where you spend your money allows you to plan for future growth for your business. Expenses like rent, payroll, and insurance are the foundation of any budget. So where does marketing fit in? Marketing...
Artificial Intelligence, otherwise known as AI, is the technology with the ability to adapt to the person using its technology. It provides the ultimate user experience, or UX, by learning patterns. Unlike programming software, AI is able to update itself. It uses patterns to analyze...
Search engine optimization goals differ depending on the business, setting the right objectives will provide better and faster results. If you want your business to be found online, it is important to optimize your site for search engines. This is why one of your top goals...
Link building is crucial in increasing search engine traffic. It is no easy task to build effective links, many SEOs agree that it is extremely time consuming and difficult work. However, high quality links will help you thrive online and get ahead of your competition. Basics Let’s...
Who Uses Data Collection? Over the past decades, the technology industry went from radio to television, to cellphones, to the World Wide Web, and hasn’t stopped there. With so much online activity, advertisers and marketers have had to shift their focus to the internet. As younger...