How to get started Building a successful marketing strategy relies on specific goals and the ability to measure your digital marketing metrics. Before determining which marketing tactics are in line with what you want, an objective must first be set. Give yourself achievable goals within...
Relying on a Free Website Builder A website is a serious investment in a company. Having a well kept online presence is crucial for the stake of your business. In most cases, relying on a free drag and drop website builder is usually not the best...
Social media is a useful tool to reach and engage with a wider audience. The information that Facebook contains about each user is vast. Having that data at your fingertips allows you to focus your advertising dollars on a narrow group of potential customers. When...
Marketing vs. Branding Often times we hear the terms branding and marketing thrown around interchangeably and this is extremely incorrect. As a result, it is hard to pinpoint clear goals for a company until this confusion is cleared up. Branding and marketing work together...
Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...
Algorithm Meaning Before I break down the pros and cons of social media algorithms, it’s important to know what an algorithm is. The dictionary definition is, “a set of rules for solving a problem in a finite number of steps …” If you apply...
Are you weighing your options between paid vs. organic social media? Is one better than the other? Whether you run your own social media accounts or post for clients, it can be hard to determine when to put money behind posts and when to post...
The number of people with cable and satellite has been steadily decreasing over the years. We are still watching television, but the way we are watching has significantly changed. Streaming has taken the driver’s seat and we do not see it slowing down any time...
When was the last time you used your Facebook login? Is it still a relevant platform to push content and advertisements on? The answer is yes! However, you need to be conscious of who your audience is and find the best option that...
You already know that digital advertising is effective, but you’re not seeing results. So what do you do? This happens with many companies. They are told that they should spend money on online advertising because they will see direct results, so they rush out and...