You already know that digital advertising is effective, but you’re not seeing results. So what do you do? This happens with many companies. They are told that they should spend money on online advertising because they will see direct results, so they rush out and...
Have you ever wondered where those Facebook advertisements on your feed come from and how they get there? Social media advertising has introduced a whole new ballgame for businesses. Because it is so new, it can be scary to shell out your hard earned money...
In the ever-evolving world of technology, social media platforms must constantly adapt to stay ahead of the game. Twitter, once predicted to meet its demise, has defied the odds and introduced a game-changing marketing tool for businesses: Twitter Next. This innovative tool aims to...
Social media does not have to be complicated. In fact, once you learn how Facebook's algorithm works to filter and show content you will become a master at navigating social media. Since its recent data controversy, Facebook has been working hard to adjust their policies...
Social media and social media marketing can be incredibly time-consuming and tedious. In the past, it was believed that posting consistently would lead to higher engagement. However, this is no longer the case. Platforms like Instagram now use algorithms to determine which content users...
Social media: people have it, use it and are frequently told how important it is for a business to have a strong social media presence. Branding and marketing teams across the world are always finding new ways to define marketing on social media. And while...
There is an old saying, ‘some days you’re the pigeon and some days you’re the statue’. That saying fits in a variety of situations, including social media crisis management. No one wants to have a bad day and no company wants to have to deal...
If you’ve been on Facebook lately you’ve probably noticed that the majority of content is videos now. In fact, a Facebook executive recently said that she expects the social platform to be “all video” in five years. So, what does this emerging trend mean for...
In the age of dynamic pricing and individual customer incentives, one theme remains constant: businesses that don’t engage in social media are likely to suffer. In this day in age, you’re expected to have a Facebook page (at the very least) to avoid the millennials’...