- When was the last time you used your Facebook login? Is it still a relevant platform to push content and advertisements on? The answer is yes! However, you need to be conscious of who your audience is and find the best option that targets them. According to Forbes, 41% of Facebook users are over the age of 65. So, if you’re looking to target a younger demographic it might be smarter to consider Instagram, Snapchat, or Tik Tok.
- Instagram is a rising star with the younger demographic. And the best part? It’s FREE! It is clear from the success of photo and video with the younger generation that they like a more visually enticing campaign. It’s easy to post pictures that blend in with your audience’s feed and might catch their eye. Often, they might not even realize it’s an ad. If you’re not on Instagram yet and think you could produce visual content, then download the app, create an account now and sign in!
- Chatbots are a messenger that look to be sticking around for the long haul. This can be an addition to your website where customers are able to talk to someone and ask their questions. This is huge for businesses in generating more leads. Tidio research from January 2020 found that 43% of consumers prefer to message an online chatbot rather than to call customer service centers when communicating with a brand.
- Everyone loves a good video. If you aren’t sure about using it as a marketing tool then check out these stats from ImpactBND:
- 70% of consumers have shared a brand’s video.
- 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
- 72% of businesses believe video content has improved their conversion rates.
Video can make a huge impact on your audience. Whether it’s content to showcase who your company is to connect with your audience or a video featuring your products, this form of media is proven to be an effective tool. And don’t worry, there are ways around being on camera. One creative way might be to have an influencer or someone well known in your industry featured in the video.
Content marketing is still a big YES! But, there is so much content out there that you really want to make sure what you’re producing is pertinent to your audience. You’ll also need to find ways to get your content in front of their face. This can be done through SEO and keyword strategies.
Email marketing might be your go-to form of communication with your customers and that’s OK, just don’t make it your only connection. In today’s world a digital presence is crucial, too. The highlight of email marketing is that sending content directly to your list is more reliable than trusting the Facebook algorithm to get your content to your audience. Just make sure your emails are personal, not generic!
Omnichannel marketing means being involved on various social media platforms. It’s super important that your business has a digital presence and is using the tools you have effectively. Make sure you are sending email campaigns or a newsletter, that you have profiles on several social media channels, and consider devoting time to a blog on your website. When you put knowledge and content out there, you become a more trusted brand. Always make sure that you have a consistent brand and message across each platform.
Use data to drive your decisions. This is seriously a no-brainer for your company. Finding tools that can collect data about your ads and your website can be life-changing. Some of my favorite tools are Google Analytics and Crazy Egg. These will help you find out information about your consumer, including how they are getting to your website, what they do when they get there, what they search for, and so much more! Knowing this valuable information can lead you to make important decisions regarding the type of advertising you are using and ways to make your website more effective.
SEO and keywords matter! Search engine optimization is what helps get your content or website in front of users. Look for keywords that are hot in your industry and include those in the meta titles and meta descriptions for your website. Write content that your users are searching for with help from the data tools mentioned above, like Google Analytics.
Start looking into geofencing. If done right, this can be a useful tool and is expected to grow exponentially in the next few years. Basically, this allows you to target your audience by location. When a user enters the targeted area, they are able to receive a push notification or a text from your business drawing attention to your product or service.