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Beginner’s Guide to Social Media Advertising

Have you ever wondered where those Facebook advertisements on your feed come from and how they get there? Social media advertising has introduced a whole new ballgame for businesses. Because it is so new, it can be scary to shell out your hard earned money on a form advertising that you’ve never tried. The great thing about social media advertising is that even if you haven’t tried it, there are ways to measure the success of each ad through different platforms and see if it’s for you!

What is social media advertising?

Social media advertising is the term that describes online advertising in which you pay for to focus on different social networking sites. The advertisements are distributed to different users based on information that is gathered from target group profiles.

How do beginners start social media marketing?

First off, you need to decide what social media platforms your company should be on. Most business to consumer companies choose to make their presence known on Facebook and Instagram to get the most reach and engagement for their brand. Next, you must identify your budget. One misconception about social media ads is that they are going to break your bank, when in reality some businesses can see results only spending $10-20 a day. Lastly, you need to create your content. What is your advertisement going to look like and say? To get the most out of your advertisement you want to make it look as little like a traditional ad as possible. Consumers engage with creative and eye-catching content. One more note, make sure to watch your advertisement success. Through google analytics and Facebook’s reports you will be able to see the engagement your ad has had. This will be able to tell you directly if your advertisement is working or not.

Is social media the best way to advertise?

So, in the end is social media the best way to advertise? Every business is different and it’s a question that you’ll have to find out for yourself by trying different methods and platforms. However, with that being said, most businesses will find success in being able to target and retarget their ideal consumers. This in turn will allow you to drive more relevant traffic to your site. For a lot of businesses this can be the best way to get the most of their marketing budget. To find out if social media advertising is the best use of your money for your business, there is only one thing to do. Try it out and see how it works! Use the tips above to help guide you and get your business started!
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