Establishing Social Media Marketing Goals to Win the Social Media Game
Social media: people have it, use it and are frequently told how important it is for a business to have a strong social media presence. Branding and marketing teams across the world are always finding new ways to define marketing on social media. And while the social media game can be cutthroat, it is not impossible to achieve consistent and relevant social media presences.
It starts with a clear understanding of your marketing goals. These goals are what we have found to be universally beneficial to any business or organization that is trying to create a strong social media presence.
- Increased Brand Recognition
- Improved Brand Loyalty
- More Opportunities To Convert
- Higher Conversion Rates
- Higher Brand Authority
- Increased Inbound Traffic
- Decreased Marketing Costs
- Better Search Engine Ranking
- Richer Customer Experience
- Improved Customer Insights
Social media provides a great opportunity to branch out to people who would have otherwise never been exposed to your brand.
Studies show that having a social media presence improves brand loyalty as brands have the chance to connect with their audience.
Having the chance to interact with your customer increases your chances of conversions. This is because social media provides your audience with the opportunity to react.
Brands become more humanized through social media interactions because they can act like people. People develop more trust in brands on social media if their number of followers is high.
The more people praise your brand on social media the more people will be encouraged to follow you. If more people engage in conversation about your brand, your brand will appear more valuable and authoritative to new users.
You will generate more inbound traffic by providing more paths to your brand through social media. Otherwise, you limit your inbound traffic to people that are already familiar with your brand.
The cost of social media marketing is much less compared to other marketing strategies. Research shows that as little as six hours a week dedicated to social media marketing leads to increased traffic.
Search engines may determine your site’s ranking based on a social media presence. Having a social media presence shows your brand as credible and trustworthy.
You can enhance your customer’s experience by providing fast responses to their comments. This is a personal experience which shows your customers you care about them.
Social media gives you access to valuable information about the behavior and interests of your customers. This makes it easier to analyze your content to see what generates the most interest.