Everyone wants to be on top these days, especially when it comes to being top of the Google Search page. Knowing Googles criteria for being put on the first page of a Google Search, you will be able to conquer your ranking goals. SEO and Google...
Artificial Intelligence, otherwise known as AI, is the technology with the ability to adapt to the person using its technology. It provides the ultimate user experience, or UX, by learning patterns. Unlike programming software, AI is able to update itself. It uses patterns to analyze...
Search engine optimization goals differ depending on the business, setting the right objectives will provide better and faster results. If you want your business to be found online, it is important to optimize your site for search engines. This is why one of your top goals...
Link building is crucial in increasing search engine traffic. It is no easy task to build effective links, many SEOs agree that it is extremely time consuming and difficult work. However, high quality links will help you thrive online and get ahead of your competition. Basics Let’s...
Who Uses Data Collection? Over the past decades, the technology industry went from radio to television, to cellphones, to the World Wide Web, and hasn’t stopped there. With so much online activity, advertisers and marketers have had to shift their focus to the internet. As younger...
Design principles and tactics are ever-changing. Trying to keep up with design trends can sometimes get in the way of usability. Without proper usability your appealing design means nothing, and without appealing design your great usability won't get noticed. Incorporating both easy interactivity and appealing...
A Brief History The 4 Ps of Marketing originated from the term the “Marketing Mix.” This was first coined by Neil Borden in the 1940s. He explained in his Harvard Business School article, which was later published as a chapter in Science in Marketing by George...
There are two forms of market research: primary research and secondary research. Primary research is conducting and analyzing your own research first hand. In comparison, secondary research is simply seeking out existing research and data which can come from a number of different places such...
The Differences The question between Brand Strategy and Marketing tends to arise quite often in the field of business and advertising. Many leaders find it difficult to accurately describe the two terms. However, this is quite understandable since both Brand Strategy and Marketing are clearly inter-woven...
Being able to recognize how your business is doing and where you stand in the eyes of a consumer can help your business grow. No matter what your brand is, Market Research is crucial. Without Market Research it will feel like you are blindly promoting...