Important Elements in Website Design
June 25, 2019
Having a website is a must for any business that wants to establish itself in the market. It is a way for potential customers to get an idea on your services and to contact you about those services. A well-designed website makes it easy for customers to navigate and understand your content creating increased conversions and improve your Google rank.
Overall LayoutFirst things first, you’ve got to have a plan. Researching website design elements you like from other websites helps to design a blueprint of how you want your website to look. While you can be unique and creative with your designs there are some website design elements that have proven to make a great first impression to users.
- Plenty of whitespace
- Grid-based designs
- Photos and Graphics (make sure images are relevant and related to your brand)
Color SchemeThe color scheme you choose to use for your website should match your companies brand. When deciding on what colors should be used where start by organizing which of the colors you have chosen to be dominant. Once the dominant color(s) are chosen you can then use your secondary color palette to create eye-catching buttons or forms. This is also known as choosing complementary colors (colors opposite on the color wheel) for your dominant and secondary color scheme.
FontJust as color is important for a visual guide for each user so is the font. When choosing fonts you should consider.
- How readable it is (16 pixels)
- Using Complementary font for headings or accents
- Good contrast between the text and the background color (black on white, white on black)