Search engine optimization (SEO) is an incredibly important part of creating a successful digital presence. Search engines scour through billions of web pages in order to find the most relevant information for their searches. Making it crucial that your site and content are developed to...
Algorithm Meaning Before I break down the pros and cons of social media algorithms, it’s important to know what an algorithm is. The dictionary definition is, “a set of rules for solving a problem in a finite number of steps …” If you apply...
When we think of machines and machine learning, images of menacing robots from late 1990s films like The Terminator or The Matrix often come to mind. These movies portrayed machines as terrifying entities that either harmed us or manipulated our reality for their own...
Having a website is essential for any business looking to establish itself in the market. It serves as a platform for potential customers to learn about your services and easily contact you. A thoughtful website design not only enhances user experience, but also increases...
The success of most businesses relies on their customers. Providing exceptional services that customers can't live without is what keeps a company thriving for years. However, many businesses overlook the importance of customer experience (CX) when implementing marketing strategies or undergoing transitions. A great...
Everyone wants to be on top these days, especially when it comes to being top of the Google Search page. Knowing Googles criteria for being put on the first page of a Google Search, you will be able to conquer your ranking goals. SEO and Google...
Artificial Intelligence, otherwise known as AI, is the technology with the ability to adapt to the person using its technology. It provides the ultimate user experience, or UX, by learning patterns. Unlike programming software, AI is able to update itself. It uses patterns to analyze...
Design principles and tactics are ever-changing. Trying to keep up with design trends can sometimes get in the way of usability. Without proper usability your appealing design means nothing, and without appealing design your great usability won't get noticed. Incorporating both easy interactivity and appealing...
ADA stands for the Americans with Disabilities Act, and it has been the law of the land since 1990. Title III (private sector businesses) of the Americans with Disabilities Act (ADA) prohibits discrimination on the basis of disability in places of public accommodation. It applies...
Your website is a 24/7 marketing tool that allows you to connect with your clients, engage your prospects and tell the world why you’re the best financial advisor. Background: Financial Advisors’ Websites For most financial advisors, it’s difficult to quantify the intrinsic value of their website. Most...