In the age of dynamic pricing and individual customer incentives, one theme remains constant: businesses that don’t engage in social media are likely to suffer. In this day in age, you’re expected to have a Facebook page (at the very least) to avoid the millennials’...
What is SEO? For beginners - SEO is an acronym for “search engine optimization.” To better understand what SEO is, I’m going to break that phrase into two parts; the first part is about search engines, and the second part is about what exactly optimizing for...
Net Neutrality has been in the news for years in the United States but recently some of the emerging economies such as India have been dealing with the issue as well. Facebook has been promoting an idea offering free-of-cost “Free Basic” internet access in an...
Most small to medium-sized businesses (SMB) are trapped in an endless website redesign cycle. Some businesses also assume that updating the look of a website will increase conversions and attract new customers. Often website redesign projects are launched to stay ahead of competitors or to deliver a long-overdue...
The concept of A/B testing is not a new one, but the conversation has shifted dramatically in recent years. A few years ago, UE/UX experts were laser-focused on conversion and how to get the most out of existing web traffic. Most A/B testing plans were...
Family Legacy Counseling is a faith-based counseling business based in Johnston, Iowa. Although the existing website was reasonably well designed, it lacked web usability and resulted in poor user experience. The project scope was driven by two key factors – Exceptional user experience and clean...
Usability and user experience work is worth the time and resources since it provides significant Return on Investment (ROI). In web design and application space, usability is more important than aesthetics. ...
As the name suggests, retargeting is a technique that allows marketers to serve online ads that are based on user’s past activity. The term retargeting is derived from the simple concept of targeting of online users after their first engagement with your brand. Retargeting comes...
Branding is all about differentiating your brand from your competition. Often companies craft competitive and marketing strategies primarily focusing on customers to fine tuning their brand. One of the biggest mistakes is to focus too much energy and resource on external things that help...
Branding is important concept since it publicly differentiate a product, service or person from its competitors. Branding can be applied to the entire corporate identity as well as to individual product and service....