Artificial Intelligence in Marketing: 5 Types of AI Impacting Digital Marketing
November 18, 2020
Have you ever received a notification from one of your social media accounts suggesting you take a look at one of your friend’s posts? A seemingly innocent notification pulling at your attention and drawing you to their status update. Well, have you ever wondered how Facebook, Instagram, and other digital platforms choose what notifications to send you? Did you even know that how they pick the notification is not random? The digital market is becoming more and more personalized to meet individuals’ wants, needs, and habits. In a world that revolves around technology, social media, and the internet it is no mystery that Artificial Intelligence (AI) technology has and will continue to alter the landscape of digital marketing. Here are 5 types of AI and how they are impacting the marketing realm.
- Predictive Analytics
- Hyper-Segmentation & Customer Profile Building
- Voice Search: Alexa, Siri, and Google Home
- Visual Searches