CPM stands for Cost Per Milli, also known as “Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. In CPM advertising setup, advertisers pay for every 1,000 impressions of their banners. For example, if a webpage with...
The West Des Moines Historical Society is a 501(c)3 volunteer-based organization dedicated to community enrichment through education, preservation, and celebration of the history and the heritage of the greater West Des Moines area and its environs. Most challenging part of this project was to develop a...
A properly optimized and efficiently run email marketing campaign can do wonders for your business. Email marketing is one of the fastest growing marketing segments. However, email marketing is not a substitute for other advertising channels such as PPC and media campaigns but rather a...
Information architecture plays a critical role in the overall design of a highly functional website. The new design demonstrates this as it shows significant improvement in web usability without adding more content. It is also evident from the original design that integrating core business values...
We determined that the first issue at hand was to document the user behavior data across PPC and organic traffic. Since PPC campaigns weren’t optimized and we needed this data quickly, we turned off PPC campaigns for four weeks. This allowed us to gather enough...