Pay Per Click (PPC) advertising is the fastest growing segment of online advertising. PPC advertising offers an opportunity to pay for top positions on search engines and other network affiliated websites. PPC can deliver instant traffic for startups or other businesses that do not have first page SERP rankings. PPC campaigns can often complement organic SEO strategies by providing real word data on keywords, market segmentation and A/B testing text ads. If your business competes in B2C market, PPC advertising can significantly expand your market reach.
As a digital marketing agency, Amplimark can help you find better converting keywords, develop highly optimized text ads, research long tail keywords and A/B test your ads and landing pages. Our search engine marketing team can handle all aspects of PPC campaigns such as strategy, keywords planning, campaign creation, implementation, fine-tuning, reporting and ROI measurement.
On surface, it seems fairly easy to setup a PPC campaign. If you do not know where to start, you can even call folks at Google and they will set one up for you. However, running an efficient PPC campaign with optimized ads, relevant landing pages and conversion rate optimization requires expert help. A professional PPC management agency will optimize your click price, reduce click fraud, increase conversion and improve overall ROI. At Amplimark, we specialize in managing all aspects of our clients’ PPC campaigns, from keyword selection to bid management, ad creation and ad group testing. The ultimate goal is to increase the ROI and profitability for our clients.
PPC advertising requires fair amount of data analytics background to understand where your advertising money is going. If you can’t tell where your advertising money is going, chances are that you can’t predict where you should spend in future. We use Pay Per Click(PPC) bid management solutions to help our clients achieve their advertising and business objectives. We can efficiently and effectively manage thousands of keywords across top search engines such as Google and Bing.
We offer a wide variety of solutions ranging from Search Engine Optimization(SEO) to Pay Per Click(PPC) campaign management. While organic search position is critical in long run, Pay Per Click(PPC) advertising can jump start your business. A poorly designed and managed PPC campaign can drain your marketing budget and can cause lot of frustration. We make sure your money is spend on generating customers and adding value to your business.
With Google controlling over 65% search market, Google AdWords remains the most effective PPC advertising platform. With recent changes to Google SERP layout, PPC advertising through AdWords is now more important than ever. We can build, optimize and manage PPC campaigns for your business.
Even though Bing’s market share is much smaller when compared to Google, Bing offers lower Cost-Per-Click due to reduced level of competition. In addition,it is a great hedging strategy if you have significant campaign budget. With text ad creation, optimization, and PPC management, Amplimark can help you get the most out of your search advertising on Bing.
With 1.5 billion active monthly users, Facebook is the largest social media platform. Due to the personal information Facebook has on each user, it offers an attractive advertising opportunity if you want to target certain demographic, geolocation or interest segments. Given the demise of Facebook organic reach, Facebook is now a pay-to-play game and without Facebook advertising, you’re not going to get much out of your Facebook marketing efforts. From ad creation, A/B testing and ad management, we offer a one-stop solution for your Facebook advertising needs.
Display Ads or CPM advertising is highly effective when it comes to branding and brand awareness. In addition, click fraud is not a concern since pricing is based on number of impressions rather than clicks. With in-house expertise in creative, we can develop banners and A/B test variations to find the most effective combination.
Typical conversion rate for a PPC campaign is below 2%. that means that over 98% of your paid traffic doesn’t convert. Retargeting can change that by targeting these visitors across the web after they leave your website. A paid search campaign with retargeting can improve your conversion by 15% to 25%. At Amplimark, we can help develop retargeting and remarketing campaigns to supplement your paid ads.
Need help with your PPC advertising? Contact us online or give us a call at (515) 225-6438 to schedule a free, no obligation initial consultation!