Brand Review

ASEA Brown Boveri (ABB)


ABB is one of the most successful brands. Like most successful brands, ABB branding is very visual. For example, company logo is the primary visual symbol of the ABB brand. It symbolizes their strong heritage, innovation and industry expertise that ABB provides. If you’re ever seen an ABB product in the field, first thing you’ll notice is how prominently and consistently it uses its logo across all product lines.
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Scuderia Ferrari


How does Ferrari establish common sense defying emotional connection with its fans? It is simple, we admire those who are good at things we enjoy most. Millions of Motorsports and racing fans around the world admire Ferrari passion for speed, racing and design.
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BHP Billiton


BHP Billiton is among the world’s top producers of major commodities, including iron ore, metallurgical coal, copper and uranium, and have substantial interests in conventional and unconventional oil and gas and energy coal.
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BMW Films


In 2002, BMW produced a series of eight short films (averaging about seven minutes each) exclusively for web users. This web-only short film series was a unique marketing experiment by BMW. In next four years, it is estimated that these short films were viewed over 100 million times!
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