Marketing

Marketing plays a critical role in executing brand strategy. Our team work with companies to carefully develop marketing strategies and implement marketing programs that target market segments and solidify market position. We use strategic marketing processes to design, develop and execute marketing campaigns. From customer preferences to competition analysis, we help companies identify business objectives and develop actionable plans to achieve business goals. With in-house expertise in branding, creative and digital marketing, we combine online and offline marketing efforts to deliver meaningful business results. At Amplimark, we can help your business with a full spectrum of marketing services including:

Digital Marketing

Digital marketing or online marketing is a form of marketing using digital technologies to deliver marketing messages to consumers. Digital marketing offers a wide variety of channels to engage consumers. Here is a quick summary of some of the common digital marketing channels:

• Search Engine Optimization (SEO)
• Video Search Engine Optimization (vSEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Display Advertising
• Mobile Marketing (SMS & MMS)

Traditional Marketing

Traditional marketing refers to advertising campaigns leveraging traditional media such as print, television, radio, and billboards. It is important to point out that newly designed billboards may deliver content using electronic hardware but it doesn’t make it digital marketing. Traditional marketing has been around for decades and has a high level of familiarity with the target audience. We can help with following traditional marketing channels:

• Media buying for TV commercial spots
• Radio advertisements copy and placement
• Print advertising – creative and content

We Use Both Digital & Traditional Marketing

Digital and traditional marketing channels are not mutually exclusive. For large marketing campaigns, traditional marketing usually works closely with their digital marketing efforts. Rather than taking an all or nothing approach, we use a multi-channel marketing approach that leverages the unique benefits of traditional media and combine them with the digital aspects to improve the campaign engagement and performance.

How We Can Help

As a hybrid marketing agency, we offer a wide range of marketing solutions to help you get the most out of your marketing budget. We perform comprehensive reviews of your business and marketing efforts to develop marketing campaigns that meet your business objectives. We measure campaign results in terms of quantifiable leads and increased sales rather than views, clicks or traffic. Need help with marketing? Contact us online or give us a call at (515) 225-6438 to schedule a free, no-obligation initial consultation!