Amplimark is a Des Moines web design company focusing on custom website design and development. We do a comprehensive analysis of your business objectives and use cutting-edge web design technologies to deliver a scalable solution that will grow with your business. At Amplimark, we don’t rush our clients into a pre-fabricated web design template. We evaluate every single aspect of web design to make sure the results meet or exceed expectations.
Why Do You Need a Custom Website?
Web design is always changing. With new design frameworks and technologies, almost anyone can build a website. However, creating a website and creating a website that works are two different things. Business owners who believe that they can develop their own websites and invest in “do-it-yourself” products, end up paying a lot more in long-run and hurt their business since it isn’t going to be professional grade. In addition, by building it yourself, you will now have to market it yourself, well and very few people understand the nuances of digital marketing.
We understand that cost is a key driving factor for small to medium-sized businesses. However, if you factor in lost opportunities due to poor functionality and user experience issues, cheap cookie cutter websites will end up costing lot more in terms of lost revenue, reduced online visibility, and frustration.
How About Website Templates
Template based websites are a good example of how NOT to approach a web design project. While the initial cost is low and all you have to do is plug in your content in the template, web templates typically have generic design layout that doesn’t address unique business needs that your business has. If you’re ever going to consider website templates, your best bet is to at least work with a web designer to customize it to fit your needs otherwise it’ll cost you lot more money in the long-run.
Why Custom Websites Work
Custom websites are designed with your business and customers in mind. Almost every aspect of web design can be customized to enhance your online footprint and customer experience.
In summary, here are some of the factors we consider during a custom web design project.
A website with poorly designed navigation is guaranteed to fail. Although each website is different, it’s imperative that the navigation design stays consistent with the business objectives to improve the user experience. We never put navigation at a location where customers can’t find it right away. Consistency is the key to a well-designed navigation, and it needs to be simple, practical and highly functional.
No Gimmicks and Excessive Graphics
Graphics files are much larger than text content, and web pages with heavy graphics take much longer to load. While this may not be a big deal on a high-speed network, most mobile networks limit speeds and throttle bandwidth. According to market research, the majority of visitors tend to leave if your website doesn’t load in seven seconds or less. Remember, fancy graphic design isn’t the reason why your customers do business with you. We never lose focus on your end goals and expectations during our design process. Flashy animations, graphics, and other gimmicks may look cool, but they are a big distraction and could cost you thousands of dollars in lost business opportunities. In the end, most people purchase services and/or products from a website that is simple, and easy to use.
Search Engine Ranking
Search engines such as Google and Bing are essential because that’s how most customers find you on the web. It is crucial that website design and the underlying code is W3C compliant and meets standards set by search engines. As digital marketers, we stay current on search engine algorithm updates. In addition, we provide Search Engine Optimization(SEO) services to help our clients improve their ranking and gain customers through organic search traffic.
You must keep your website fresh and provide your website visitors reasons to return. Offer periodic content such as newsletters, website news updates, press releases, and promotions. We help our clients with content marketing by developing Content Management System(CMS) based websites. Our CMS websites are affordable and easy to manage by your in-house staff.
A website is often the first contact with a prospect. Many aspects of your website have to work together to provide an engaging experience for your visitors. We provide you with tools and resources to do just that. We also optimize your web pages to cross-link products and services to maximize your sales and revenue.
Improved User Experience
According to NetCraft, there are over 1 billion websites as of September 2014. Many of these websites have similar products and services as your business, and superior user experience could be the difference between acquiring a customer for life or not doing business at all. That’s why it is crucial for a website to provide consistent and engaging experience for your visitors.
How We Can Help
Need help with your website? Contact us online or give us a call at (515) 225-6438 to schedule a free, no-obligation initial consultation!