In today's digital age, businesses of all sizes are competing for attention in an increasingly crowded online marketplace. Content marketing has emerged as a powerful way to attract and engage potential customers by creating valuable and informative content. But what exactly is content marketing,...
TikTok is a social media platform that has taken the world by storm in recent years. With over 1 billion monthly active users, the platform has quickly become a game-changer for businesses looking to promote their products or services. In this blog post, we...
What is ADA Compliance? ADA compliance is a critical aspect of website design and development, and it's essential for businesses of all sizes to ensure that their online presence is accessible to everyone, including those with disabilities. The Americans with Disabilities Act (ADA)...
What is a Legacy System? A legacy system refers to any computer system, with infrastructure ranging from physical servers to digital applications, that is no longer up to date but is still being utilized. These systems may encompass programming languages, file formats,...
The rise of ChatGPT, developed by OpenAI, has brought about significant advancements in the field of artificial intelligence and its applications in digital marketing. These advancements include: Chatbots Personalized Content Tailored Customer Experiences ...
Located in West Des Moines, Iowa, Amplimark is a boutique digital marketing company with over 20 years of experience in the marketing industry. Unlike a typical marketing firm, the compact size of our agency allows us to be intentional in the work and projects...
Data, Data, and More Data No matter the industry in which your business resides, one thing remains the same across the board: a marketing strategy is essential to the growth and development of any business. Without marketing, a business is non-existent in...
Importance of Search Engine Optimization Just how important is Search Engine Optimization, or SEO, to your search engine ranking? According to Backlinko, the first listing in Google’s organic search results has an average Click Through Rate (CTR) of 27.6%. The further down a...
Benefits of Advertising Advertising has been around for quite some time now. In fact, the first advertisement was developed in Egypt dating as far back as 3000 B.C. Although advertising has existed for a while, it has drastically changed throughout the years. From...
Cybersecurity Awareness Month October is Cybersecurity Awareness Month, and there is no better time than now to learn all the ways you can improve your online security and protect your business from potential threats. When it comes to website and data security,...