Amplimark is a Des Moines based web design company focusing on custom website design and development. With every web design or redesign project, our team work closely with each client to understand their business objectives and develop a scalable website solution that will not only work with their current needs but also grow with their business. From responsive website design to user experience and usability, we evaluate every single aspect of web design to make sure the end product meets or exceeds expectations.
At Amplimark, we listen closely to each client because we’re passionate about web design and digital marketing. Our team can help you convert more visitors into customers by leveraging our digital marketing expertise. We hand-code our websites using standardized and compliant code (HTML5/CSS3) using the best practices in web design and application architecture. For our clients who need content management system (CMS), we use popular open source platforms such as WordPress, Drupal, Joomla and ASP.NET products such as DotNetNuke (DNN). We focus on simple design, highly usable layouts and clutter-free code to help your website load quickly and rank well in search engines. A CMS based website makes it easier to add new content such as newsletters, news updates, press releases and promotions.Our CMS based websites are affordable and can easily be managed by your in-house staff.
We Build Custom Websites
Web design is constantly evolving. With new design frameworks and technologies, almost anyone can build a website. However, building a website and building a website that works are two different things. Remember, a website is often the first contact that you have with a prospect and a professional grade website is the key to making a good first impression. Often times we run into prospects who ask about a template based website. With templates, while the initial cost is low and they offer “plug-and-play” functionality, cookie-cutter website templates usually have generic design that doesn’t really address unique needs that your business has. A template based generic design will cost you lot more money in the long-run due to bad user experience, poor online visibility and customer ill-will.
User Experience and Web Usability Matters
We all have been to websites that have horrible navigation, no information architecture and lack of content organization. Web is the biggest marketplace and customers have little patience for poorly designed websites. Offline or online, customer experience with the business(storefront/website) is the key driver in the purchase decision making process. If a website does not provide optimum user experience, visitors are quick to navigate away from the website and every time a visitor leaves, it is a missed opportunity for your business. Web traffic is difficult to build and a website with poor usability and user experience is a recipe for disaster. At Amplimark, user experience and usability considerations are critical part of our design process.
Responsive Website Design
In 2014, number of mobile web users have surpassed desktop users. A fully responsive website should work on any device from large screen monitors to tablets and smartphones. All our website design work is fully responsive and you don’t pay extra for a mobile friendly website. In recent years, some customers have taken an approach to build dedicated websites for tablets and smartphones to improve website usability. Although Google recommends against this approach due to content mismatch, if user experience is your top priority, we can develop device specific websites with matching content across all platforms to deliver exceptional usability, user experience while maintaining search ranking.
Search Engine Ranking
To drive business growth, your website must rank well in search engines. Search engines such as Google and Bing are important because that’s how most customers find you on the web. It is important that your website and underlying code is in compliant with guidelines and standards set by W3C and search engines. As digital marketers, we stay current on search engine algorithm updates. In addition, we provide Search Engine Optimization (SEO) services to help our client improve their search engine to drive organic search traffic and grow your business.
How We Can Help
At Amplimark, we focus on “mobile first” approach when we design or redesign a website. A mobile first strategy is critical to ensure that a website is designed for mobile devices before addressing the design components of traditional desktops and laptop computers. We make sure that your website visitors get exceptional user experience whether they visit your website on a smartphone, tablet, laptop, desktop, or even a 4K monitor that is not yet very common
Need help with your website project? Contact us online or give us a call at (515) 225-6438 to schedule a free, no obligation initial consultation!