Website Usability Matters

Website usability, user experience and accessibility are the three terms that people tend to get consumed and mixed up. When it comes to online business, usability testing measures how people interact with a website. At Amplimark, we have developed comprehensive testing methodologies to help ensure your website conforms to the best practices.

While most people still consider usability as a holistic concept, we have developed result metrics that can be apply to produce output that can be consumed in numerical terms. Our measurement metrics can be applied to quantify your results and expectations.

Can Amplimark Help?

Amplimark has access to industry data that is gathered from hundreds of websites with millions of site visitors. It is absolutely critical to the success of your business that you focus on the website user experience, determine where it is good and where it needs improvement, and take action to make those improvements. We can help your business by improving usability components of your website.

We primarily focus on the following components for website usability study and testing:

User Profile and Need Analysis

How well do you know your visitors? Having a clear understanding of the types of users who will be interacting with your website is the most important step in usability study and testing. We work with your busienss to understand the information needs of various audience types and create user profiles.

Website Organization and Website Structure

Large or small, every website has a structure. One of the step in usability testing is to tie this structure to the business model that a customer is executing. What we are trying to understand here is whether your website is organized well enough so that information is easy to find and consume. Some web designer tend to think that a sitemap(xml or html) is enough to outline a website structure. However, our experience suggests that no amount of sitemap work can make up for a poorly thought out and designed website.

Call to Action

This is a no-brainer yet so many web designer flat out ignore it. There is no reason to have a website if you can not justify the reasoning behind it. Everytime a "call to action" component is included in website design, it needs to be well researched and discussed with client to make sure it meets the needs and expectations. It should also be very user friendly while performing the intended function.

Balancing Functionality vs. Trend

Web designers tend to get carried away with the trend. For example, in recent time, most web designers are consumed by social media integration and blog installation without reviewing whether it is needed for a particular client or not. At Amplimark, we closely monitor the overlap between core functionality and trend driven design.

Need help with website usability? Please complete the online request form or call us toll free at (800) 379-6214.