Web Content Accessibility Guidelines

At Amplimark, we understand website usability, user experience and accessibility. We follow guidelines developed by WAI. This webpage explains some of the important aspects of our web design and usability methodologies.

We provide equivalent alternatives to auditory and visual content

Every web page that serve images, movies, sounds or other script based non text output provides equivalent alternatives. This equivalent information serves the same purpose as the visual or auditory content. Thus, a text equivalent for an image of an upward arrow that links to a table of contents could be "Go to table of contents". In some cases, an equivalent is also used to describe the appearance of visual content (e.g., for complex charts, billboards, or diagrams) or the sound of auditory content (e.g., for audio samples used in education).

We don't rely on color alone

There are people who cannot differentiate between certain colors. We also encounter online users with devices that have non-color or non-visual displays. Also, when foreground and background colors are too close to the same hue, they may not provide sufficient contrast when viewed using monochrome displays or by people with different types of color deficits. While these issues may not be important for web users with full color capabilities, others find them impossible to deal with. If color alone is used to convey information, we are not connecting with these users. At Amplimark, our user interface design is always independent of color scheme used.

We use markup and style sheets to format output

At Amplimark, we understand the difference between content, structure, and presentation. We use control presentation with style sheets rather than with presentation elements and attributes. Remember, using markup improperly - not according to specification - hinders accessibility. Misusing markup for a presentation effect (e.g., using a table for layout or a header to change the font size) makes it difficult for users with specialized software to understand the organization of the page or to navigate through it. Furthermore, using presentation markup rather than structural markup to convey structure (e.g., constructing what looks like a table of data with an HTML PRE element) makes it difficult to render a page intelligibly. We use style sheets to control layout and presentation.

We make sure that direct accessibility of embedded user interfaces

We ensure that the user interface follows principles of accessible design: device-independent access to functionality, keyboard operability, self-voicing, etc. We make sure that when an embedded object has its "own interface", the interface - like the interface to the browser itself - must be accessible. If the interface of the embedded object cannot be made accessible, an alternative accessible solution is provided.

We use W3C guidelines

W3C guidelines are there for a reason. We use W3C technologies (according to specification) and follow accessibility guidelines. Where it is not possible to use a W3C technology, or doing so results in material that does not transform gracefully, we provide an alternative version of the content that is accessible.

Need help with website accessibility design? Call us toll free at (800)379-6214.