Website Tracking and Data Analysis

Website traffic statistics are a lot more than just a dataset. In its raw form, this data provide little use but with powerful analysis tools, this data offer deep insight into the behavior patterns of your visitors. The more you understand your audience, the more effective your website and online campaigns will be.

Amplimark can analyze your website traffic to identify where the traffic is coming from, what visitors are doing once they arrive at your website and your conversion rates. Website traffic analysis can help you quickly identify and drill down your traffic pattern. Once you have a good understanding of your traffic, source, visitor behavior, you can fine tune your content and "Call to Action" campaigns to achieve highest conversions and return on investment.

How Can I Benefit Form Website Traffic Analysis?

You can gather website traffic data from multiple sources such as server traffic log, Google Analytics and other website tracking software products on the market. Gathering data is the easiest part, what is most difficult is to consume this data and produce output that can be used to develop a online marketing strategy. Amplimark understand this disconnect between available data and output format that can be consumed by a non technical person. There is so much useful information that can be be easily consumed when Amplimark analyzes your website traffic. Some of the result sets from our website traffic analysis includes:

• Website traffic source, i.e. search engines, email marketing, PPC referrers, etc.
• Drill down information about each source and past patterns
• Visitor interaction with your website
• Detail reporting on your "Call to Action" efforts on your website
• Reasons why visitors may have been abandoning your shopping cart
• If you sell online, thorough review of your website's checkout process
• Visitor loyalty reports to identify your most loyal customers based on age, gender, location etc.
• How well your website navigation works for your visitors - user experience component

At Amplimark, we understand the importance of website traffic analytics. Amplimark can develop a plan that is easy to understand and implement. Our powerful reporting metrics can improve your website and internet marketing strategy by unveiling vital information about your traffic levels and visitors. Understanding and break down your traffic is one of the most effective ways to measure progress and improve your conversions, which generates more revenue. If you are interested in learning more about our customer loyalty management programs and tools, please complete the online request form or call us toll free at (800) 379-6214.