Social Media Workshop and Training Program

A comprehensive communication strategy is a critical component of any online marketing planning. With the evolution of web 2.0, social medial has added a new dimension to online communication and marketing. In today's world, traditional communication and marketing channels such as online pr, email marketing or search marketing do not go far enough. Social media is changing the landscape and very few businesses truly understand how to use it to their advantage.

Why is social media so important? To start, take a look at the following stats:

Youtube

• 70,000,000 – number of total videos on YouTube (March 2008)
• 200,000 – number of video publishers on YouTube (March 2008)
• 100,000,000 – number of YouTube videos viewed per day (from 2006)
• 13 hours – amount of video are uploaded to YouTube every minute

Twitter

• 1,111,991,000 – number of Tweets to date
• 3,000,000 – number of Tweets/day(March 2008)
• 165,414 - number of followers of the most popular Twitter user (@BarackObama)

Facebook

• 200,000,000 – number of active users
• 100,000,000 - number of users who log on to Facebook at least once each day
• 170 - number of countries/territories that use Facebook
• 35 - number of different languages used on Facebook
• 52,000 – number of applications currently available on Facebook
• 140 - number of new applications added per day

These numbers are mind boggling and as a business you can not afford to miss on the opportunity to use social media to grow your business and brand. A well planned and executed social media campaign can produce incredible results. Our training program will teach you how to integrate social media in your marketing plans and how to execute an effective social media campaign.

We offer two different training options to meet the needs of our customers: