Landing Page Optimization Training

Pay Per Click advertising such as Google AdWords or Yahoo YSM have serve online marketing needs of millions of businesses very well. However, due to increased competition, it is next to impossible to run a profitable PPC campaign for some business owners. PPC campaigns have traditionally directed traffic to the home page of the advertiser resulting in poor conversion. A well designed landing page can fix these problems.

Who Should Attend This Training?

While there are no restrictions, this training program is most beneficial for:

• Search Engine Marketers (SEM) looking to improve their PPC Campaigns
• SEO experts looking to expand their expertise and effectiveness
• Professional Involved in landing page design
• Professional PPC managers who want to improve their skills
• Professionals and companies looking to develop better reporting and ROI measuring tools

After completing this course, you will be able to:

• Understand the key design elements of a landing page
• Create theme based landing pages in sync with your adgroups and PPC campaigns
• Understand the Quality Score concepts and how it impacts your CPC
• Significantly improve your quality score metrics and lower CPC cost
• Understand the navigation and internal linking structure
• Design quick loading and message driven landing pages
• Clearly identify "Call to Action" items and leverage user behavior to drive results

Interested in learning more? Call us toll free at (800)379-6214 or complete the short contact form.