Why Choose Amplimark
  • Branding Strategy
  • Corporate Identity Service
  • Social Media Marketing
  • Email Marketing Service
  • Viral Marketing Portfolio
  • Competition Analysis
  • Pay for Performance
  • Industry Wide Experience
  • Website Analysis Reports
  • User Experience & Usability
  • Inspiring Web Design
  • 24X7 Customer Service
Website Usability
We specialize in developing custom websites that balance strong user interface design with intuitive information architecture to deliver a highly enhanced user experience and web usability.
 

PPC Pricing Structure

If your business relies on pay per click campaigns, you already know that a PPC campaign is immediate, measurable, cost effective tool for online marketing. You business can reach millions of potential customers in few hours. A certified PPC professional who understands your business can do wonders for your marketing dollars. While god help is rarely cheap, Amplimark has developed a pricing model that is affordable and cost effective for most customers.

Amplimark uses following pricing models for its PPC customers:

Keyword, Keyword Phrase Driven Pricing

This model charges per keyword or phrase so if you have 25 keywords and your PPC professional charges $5 per keyword, your monthly cost would be $125. At Amplimark, we have a minimum of 30 keywords to utilize this pricing model and we charge $7 per keyword. This does include setting up PPC campaign with 3 adgroups. Additional adgroups are just $30 each.

Charging per Hour

In this model we charge based on the number of hours worked. Our hourly rate is $38 and we require a minimum commitment of 10 hours per month.

Percentage based on Monthly Budget

This model is more traditional and many advertising agencies who offer PPC use this model. The fees are charged after your monthly spend is calculated. monthly charges vary with your monthly spending. We require a minimum of $2,000 per month spending to use this model.
Here is how we calculate our fees using this pricing model:
Monthly spending - $2,000 - $4,000 | Our fees - 10% of monthly spending
Monthly spending - $4,001 - $10,000 | Our fees - 8% of monthly spending
Monthly spending > $10,000 | Our fees - 6% of monthly spending

Performance Based Pricing

This pricing model has no monthly fee and customer pays per lead, conversion or sale transaction. For example, if you run a PPC campaign to generate leads for auto loans and agree to pay $50 per lead, a PPC manager will be paid $500 per week if they can generate 10 leads per week. This is most complex and expensive model since sometimes tracking a sale or lead in not that easy(for example phone calls). This model makes more sense for customer who spend significant amount of money on PPC. At Amplimark, we require a monthly spending of $4,000 to utilize this pricing model.

Flat Fee Based Pricing

We developed this pricing to help small business owners who do not meet $2,000 monthly spending requirement. In this model, we charge a flat fee of $180 per month for PPC campaigns with budget less than $2,000 and less that 30 keywords. We allow up to 3 adgroups each for such campaigns.