Do You Need Help With Your Conversion Rate?Conversions is all about staying relevant to your consumers. Speaking "their" language, not yours. Having links that are descriptive and what the visitor would want to continue reading. Images also help, since so many people are visual and a website can get very cold feeling. Remember, your conversion rate is a measure of the number of potential customers that go on to buy your products or services. In the context of a website, it is usually the percentage of visitors that make a purchase. Many websites concentrate solely on SEO to increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site's bottom line at minimal expense. At Amplimark, we deal with these issues on a daily basis and here are some of the factors why we can produce results for you. Website Accessibility Issues:IF you have a website, it beter be accessible to your average visitor. A poorly conceived and designed website can affect your sales, as visitors find the website impossible to use and go elsewhere and end up doing business with your competitors. A fairly typical inaccessible site could be losing 10-35% of potential sales because of this. At Amplimark, we work hard to develop solutions for website usability and improving user experience.Integrated Approach:Whether it is cross browser functionality or location and size aspects of "call to action" buttons, we understand user experience. Content usability is also a critical piece that we address. A complete failure to think of what the user wants and needs, and how they might use a site can cost you big. Plenty of websites have product pages with a photo and some generic information/data template and nothing else. We can easily fix these issues without costing you a fortune.Streamline Checkout Process:Some website often ask too much information during checkout process. This can easily irritate your customers and prompt them to abandon the checkout. We work with our customers to clearly define the minimum information they need to collect during checkout process and improve conversion. Remember, don't waste the user's time asking for things you don't need to know. This is, of course, doubly important when it comes to asking for information the user deems private, and that they don't want to give out without good reason.Building Trust:Keep in mind that most people are still cautious when buying online, and rightly so. Making first sale is difficult but even more difficult is to bring your customers back for repeat business. The only way you're going to keep your customers is to build a relationship that is based on trust. is no surprise when it comes to our pricing and charges.Keep the User Imformed:We offer tools such as email marketing that can help you reach out to your existing or potential customers when you have a unique offer or sale event. If you keep in touch with your customers, repeat business will be lot easier and your bottom line will improve significantly.If you are interested in learning more about our conversion tracking and conversion improvement services, Complete the short contact form on the right and one of our SEO consultants will get in touch with you. |
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