Viral Marketing | Viral Advertising

Viral marketing referred to marketing techniques that use existing social networks to increases brand awareness. Viral marketing can also be used to achieve other marketing objectives such as product sales through word-of-mouth, video clips, ebooks, images or even text messages.

Successful viral marketing requires that marketers create successful viral marketing programs. the goal of these programs is to identify goals and opportunities. For example, a sample viral marketing programs can be created to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population.

Viral marketing can now use a collection of online social media tools that can make your campaign or message immensely powerful. Social media has made it easy to create and execute a viral marketing campaign with 1000 times greater impact than what you get from regular traditional advertisements. Viral marketers now have access tools such as Twitter, Orkut, PayPal, YouTube, Facebook, MySpace, Digg and Flickr. Millions of people use these social networks on a daily basis and with social media connection, viral marketing has become a true virus, spreading across the social media landscape.

Effective Viral Marketing

What are the key ingredients of an effective viral marketing campaign? While there are no set rules, here are some of the common components that can help you implement an effective viral campaign.

Viral Content

Don't confuse viral marketing with online advertising. While both server the same purpose, they are designed and executed very differently. For example, you don't want to create a 60 seconds commercial and share it through viral channels. Traditional marketing is about promoting your product, while viral marketing is about your target audience. You must establish a strong connection with your audience. Make sure your content is targeting your audience and not your product and services.

Make Strong Emotional Connection

Most effective viral marketing campaign is one that creates a strong emotion. Your campaign need to invoke strong emotional response. This means that some people will really like it - while others will get very angry.

Easy to Share

Viral marketing is all about your audience so it makes perfect sense to allow them full control over your content. They should be able to share, download or embed the content in a commonly usable format. Your audience should be able to publish your content easily.

Allow Feedback

One of the key components of viral marketing is making a strong emotional connection with your audience. Allowing comments is one of the most effective ways to make this connection. Connecting with people through comments is like talking back and forth. To make this feedback process more effective, you also need to participate yourself.

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