Mobile MarketingMobile Marketing is referred to marketing techniques targeting, communicating and engaging audience through any mobile device or network. Mobile marketing is one of the fastest growing segment of online marketing. According to MMA (Mobile Marketing Association), mobile marketing spend will grow from $1.7 billion in 2009 up to $2.16 billion in 2010. In United States alone, there are now over 250 million cell phone subscribers with a significant number of subscribers using web enabled smart phones. The mobile marketing landscape can be categorized into 3 distinct channels:
Mobile marketing offers a very cost effective tool to reach your target audience. People carry their phones with them everywhere - meaning the targeted message will reach the right user every time almost instantly. Unlike emails, SMS text messages are almost always opened and read, often immediately when received. Since open rate for text messages is over 90% compared with approximately 20% for email campaigns, SMS offers a far better response rate when compared to emails. Mobile marketing is cost effective and offers a much lower cost than other marketing channels. Mobile marketing campaigns can be quickly designed and implemented allowing your business to see the results of your campaigns far more quickly. Mobile marketing campaigns are easily to monitor and offer high visibility from tracking perspective due to the ability for customers to respond directly and instantly. Mobile marketing can also be used to track the effectiveness of other marketing channels by including a direct response call to action in, for example, a TV advertisement. Need help with mobile marketing? Call us toll free at (800) 379-6214. |
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